How are you keeping their attention in the boardroom?

It’s tough to be in the golf business these days and it’s even tougher to keep members interested in what we do. Many superintendents have to conduct monthly meetings with their staff, owners, owners reps, golf pros, general managers, board of directors or green committees. How are you getting your message across to listeners? I have seen that there are three levels of information distribution that gets people’s attention. First, walking the Clubhouse provides face to face time with golfers, letting them know what is going on right here and now. Second, the Club’s newsletters and web site are a great forums for bigger things like summer closing dates and project updates. Third and finally, the meetings in the boardroom are the most important and biggest opportunity for you to get your message out to the membership. You have a captive audience in the boardroom. Those members sitting across from you obviously care about the club and the course or they would not be serving on a committee or have a seat on the board. These members are your messengers. It’s up to you to educate them and give them the power of information. I use the Powerpoint method for both my meetings with the board and with the green committee. Last year, I got away from using this method and I discovered that my meetings where running longer than two hours and the right message was not getting back out to the membership. By using the Powerpoint method, the members see and hear what you are talking about. I also take it a step further and sometimes bring in visual aids, such as soil samples, and include pictures in the Powerpoint presentation related to the topic at hand. I also bring hand outs and items they can take home after the meeting. After one hour of holding court with them you will have empowered everyone in the room and will have made your point. I promise the next day, while walking around the club, you will hear third or fourth hand what you covered the night before. So get on board and don’t be afraid to take control of your message. It’s your job to do so.

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