LEARN HOW TO USE SOCIAL MEDIA IN THE TURF AND ORNAMENTAL INDUSTRY

FTGA Conference September 13-16, 2011
I will be teaching a session on using social media in the Turf and Ornamental industry on Thursday, September 15, 2011, at the Florida Turfgrass Associations 59th Annual Conference & Show in Palm Beach Gardens.  Learn about Blogging, Tweeting, Facebook, Linkedin and YouTube.  I will show you the ins and outs of  using social media and how to establish yourself on the web.  Educate your existing clients and become a source of information for new clients.  Grow your bottom line using social media. For details go to https://www.ftga.org/attendees and download the Attendee Brochure.  See you in Palm Beach Gardens.

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At The 2011 Golf Industry Show Size Didn’t Matter

Toro booth at the GIS 2011 show in Orlando, Eric von hofen

Just like another golf season, we have another Golf Industry Show in the books and they seem to come and go quicker every year.  It’s hard to believe that golf turf industry professionals have been meeting, on and off, like this since 1927.  The Golf Course Superintendents Association of America and the National Golf Course Owners Association teamed up to host this year’s event and they did a good job with what they had to work with.  The show was much smaller but the quality was there.  It seemed like the education offered was taken and enjoyed.  Lacking was any education for the guys that were taking the Club Managers path to better themselves or to become a Club Manager.  I also missed seeing the touch of class the Club Managers added to the show over the last few years.  For many attendees of the GIS, this was the only chance to rub elbows with the guys that hire superintendents or golf course architects. Many of the other decisions at the clubs are made by the men on the ground, the Superintendent. The show provided a good match for Superintendents looking for purchasing equipment or learning about the latest and greatest turf drug.

The floor of the GIS 2011 in Orlando, Eric von Hofen

I did feel like there were still a lot of guys missing from management companies and from the west coast.  There were a fair amount of guys from Europe that made the trip, which was good to see.  The buzz was that many could not make it because they were saving up for Las Vegas next year.   The college students and professors I spoke with all said that enrollment was down, but that it was not a bad thing.  The students that are enrolled now in the turf programs are there for the right reasons.  There were a few big name golf course architects noticeably absent from the show and the ones present asked many of us on floor for any job leads, big or small.  One guy even asked me the same question two times.

Over all this years show was worth the trip.  Going forward, I understand that there are talks about making more changes to the show and conference.  This is smart to ensure the financial stability of the GCSAA and NGCOA.  Good luck to our new CEO of the GCSAA, Mr. Rhett Evans, working through all of that. See you next year.

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