Rolex Celebrates 40 Years of The Explorer II

New Rolex Explorer II by Eric J. von Hofen

New Rolex Explorer II Watch


Rolex has done it again…they have designed another instant classic. The new Stainless Steel Explorer II Oyster is bigger and bolder than its 40 year old cousin. This new classic watch has increased the case size from 40 mm to 42 mm with the same scratch proof Sapphire Crystal that looks like a picture window. The dials come in Black or White and that is it. The new Explorer II boasts a stunning orange 24-hour hand that jumps out at you when you see it in person. The old Explorer had a red 24-hour hand which looks great with a white dial. Rolex does not make the 40 mm size anymore so hold on to one if you have it.

New Rolex Explorer II next to the old Explorer II by Eric J. von Hofen

New Rolex Explorer II next to the old Explorer II


This picture shows just how much bigger the new watch is. Its bigger and more expensive, if you can find one. The new Explorer costs around $8,000 which is $1,500 more than its older cousin. Rolex has controlled the release of this new watch with the same precision it takes to build one. Thousands of people bought and paid for their new watches and walked out of the store empty-handed. Rolex released and shipped all of the purchased watches at the same time around the world in early October. They used this tactic to prevent the second-hand market from ruining the demand and pricing of this instant classic. Now that Tiger Woods is back on the payroll at Rolex, I’m sure this is what he will be wearing off of the links. For more history and fun facts on Rolex watches stop by Jakes Rolex World. Its the best Rolex site I have ever seen. Check it out.

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TWEETS STOP DAYS AFTER MANY PGA TOUR EVENTS

Wells Fargo Championship
Five months have gone by since the start of the 2011 PGA TOUR season and we have seen some surprises for sure. Some young guns have won and some old birds have been pushed aside. The young guys like @McIIroyRory, @Graeme_McDowell, @IanJamesPoulter, @CamiloVillegasR, @WestwoodLee and @trevorlmmelman all Tweet about their lives on the road and on the course. Just about everything you see today has a Twitter page to follow, providing the latest news on what is happening. Almost every PGA TOUR event these days has a Twitter page and a Facebook Fan Page to promote the tournament and to allow players to promote themselves during the event.
Doral Blue Moster #18 green
Some tournaments use Twitter to promote the sponsor, tickets sales, drinks, parking locations, weather delays, tee times, and fun facts during the event. I have noticed a very big pick up in Tweets from tournament organizers now that the PGA TOUR has relaxed the ban on cell phones at the events. The Tweet trend starts about four months before the tournament and picks up more every week until the event is over. Following the PGA TOUR events on Twitter leaves you high and dry when the tournament is over. I checked out some of the tournaments I’m following and it goes like this. This week Wells Fargo is lighting up Twitter and they are updating almost every hour. The Players Championship is following about the same Tweet speed. The Master’s has not Tweeted since April 7th, The Honda Tweeted March 6th, Cadillac Champ last Tweeted March 16th and The PGA Championship August 17, 2010. Why is it like that? Are they paying someone to ghost Tweet and the day after the event the tech guy goes home and we never hear from anyone again?

I think tournament organizers should give us a few Tweets after they use us to build a buzz for their events.  Tell us about the take down, clean up, course changes during the summer and promote the players who have played or won your event.  Pay the tech guy some jack and keep us interested.

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