LEARN HOW TO USE SOCIAL MEDIA IN THE TURF AND ORNAMENTAL INDUSTRY

FTGA Conference September 13-16, 2011
I will be teaching a session on using social media in the Turf and Ornamental industry on Thursday, September 15, 2011, at the Florida Turfgrass Associations 59th Annual Conference & Show in Palm Beach Gardens.  Learn about Blogging, Tweeting, Facebook, Linkedin and YouTube.  I will show you the ins and outs of  using social media and how to establish yourself on the web.  Educate your existing clients and become a source of information for new clients.  Grow your bottom line using social media. For details go to https://www.ftga.org/attendees and download the Attendee Brochure.  See you in Palm Beach Gardens.

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TWEETS STOP DAYS AFTER MANY PGA TOUR EVENTS

Wells Fargo Championship
Five months have gone by since the start of the 2011 PGA TOUR season and we have seen some surprises for sure. Some young guns have won and some old birds have been pushed aside. The young guys like @McIIroyRory, @Graeme_McDowell, @IanJamesPoulter, @CamiloVillegasR, @WestwoodLee and @trevorlmmelman all Tweet about their lives on the road and on the course. Just about everything you see today has a Twitter page to follow, providing the latest news on what is happening. Almost every PGA TOUR event these days has a Twitter page and a Facebook Fan Page to promote the tournament and to allow players to promote themselves during the event.
Doral Blue Moster #18 green
Some tournaments use Twitter to promote the sponsor, tickets sales, drinks, parking locations, weather delays, tee times, and fun facts during the event. I have noticed a very big pick up in Tweets from tournament organizers now that the PGA TOUR has relaxed the ban on cell phones at the events. The Tweet trend starts about four months before the tournament and picks up more every week until the event is over. Following the PGA TOUR events on Twitter leaves you high and dry when the tournament is over. I checked out some of the tournaments I’m following and it goes like this. This week Wells Fargo is lighting up Twitter and they are updating almost every hour. The Players Championship is following about the same Tweet speed. The Master’s has not Tweeted since April 7th, The Honda Tweeted March 6th, Cadillac Champ last Tweeted March 16th and The PGA Championship August 17, 2010. Why is it like that? Are they paying someone to ghost Tweet and the day after the event the tech guy goes home and we never hear from anyone again?

I think tournament organizers should give us a few Tweets after they use us to build a buzz for their events.  Tell us about the take down, clean up, course changes during the summer and promote the players who have played or won your event.  Pay the tech guy some jack and keep us interested.

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